Advertising and marketing companies in Australia are rapidly adopting QR (Quick Response) codes.

Look around you and you’ll see them in newspapers and magazines, at bus stops and events and outside restaurants. These QR codes are extremely easy to use and allow consumers to immediately access or interact with information that they’re interested in on advertisements that they come across anywhere anytime.

QR codes are square black and white boxes, similar to barcodes. They vary in the amount of data they can hold. Some can hold business contact information and others can hold URL links to mobile optimised website pages.

Consumers scan the QR code with their Smartphone and immediately link to a mobile optimised website. Some of the best smartphone apps are: i-nigma ( iPhone ) and Codee ( Android ).

The concept is simple. You create a mobile optimised site or a landing page. You have your QR code advertised somewhere. The user scans the QR code and gets taken to your mobile landing page.

QR codes are very easy to use and are very practical for businesses to improve their marketing and advertise their products and services.

• Discount voucher
• Survey
• Competition entry form
• An event registration form
• A property for sale
• A video clip
• Restaurant menu
• Car for sale

At Clan Media, we specialise in QR code marketing and tracking tools and have developed a wide range of online systems to help you successfully market your business with QR codes.

• QR Restaurant Menus
• QR Auto Sales
• QR Real Estate
• QR Microsite CMS
• QR Forms Builder
• QR Surveys
• QR Videos
• QR Scan Analytics Reports
• QR Merchandising

HYEDROID QR

Clan Media has developed HYEDRIOD QR – a system to create manage and track your QR code advertising and marketing campaigns.

• Your clients
• Client-specific mobile landing pages
• QR code campaigns
• Statistical reports on QR code scans
• Location control
• Media type control (such as signs, packaging stickers...etc )
• The system can be totally customised to suit your business needs

The screenshots below will give you a clearer understanding about the standard system and its features

Once you enter all your client’s details into the system, you can create, manage and track client specific QR code advertising campaigns. These campaigns can be active within a specific time period (start date and end date)

You can create multiple trackable qr codes for each client campaign based on media type and location. The media type is the product that you use to display the QR code (such as a laminated sign) and the location would be the area where the product is displayed (such as #No Elizabeth Street Sydney )

You can view reports of the QR code scans by daily, weekly and monthly date range, location, client, campaign and media type. The system can also send you an email notification every time a QR code is scanned.

The example above is for a restaurant menu landing page and the relevant QR codes. The system generates a unique QR code with an embeded link for each page that is created in the system.

Once the QR code is scanned the scan will be tracked and the user will be automatically taken to the relevant mobile landing page.

You can use the system to create your advertisement, website, mobile landing page and the related QR code. You can then track the scans, get email notifications for each scan, view scan analytics information and export the advertisement / QR code as a high resolution PDF for printing on merchandising products.