Advertising and marketing companies in Australia are rapidly adopting QR (Quick Response) codes.

Look around you and you’ll see them in newspapers and magazines, at bus stops and events and outside restaurants. These QR codes are extremely easy to use and allow consumers to immediately access or interact with information that they’re interested in on advertisements that they come across anywhere anytime.

QR codes are square black and white boxes, similar to barcodes. They vary in the amount of data they can hold. Some can hold business contact information and others can hold URL links to mobile optimised website pages.

Consumers scan the QR code with their Smartphone and immediately link to a mobile optimised website. Some of the best smartphone apps are: i-nigma ( iPhone ) and Codee ( Android ).

The concept is simple. You create a mobile optimised site or a landing page. You have your QR code advertised somewhere. The user scans the QR code and gets taken to your mobile landing page.

QR codes are very easy to use and are very practical for businesses to improve their marketing and advertise their products and services.

• A video clip
• A discount voucher
• Survey
• A competition entry form
• An event registration form
• A property for sale
• Restaurant menu
• Items for sale

At Clan Media, we specialise in QR code marketing and tracking tools and have developed a wide range of online systems to help you successfully market your business with QR codes.

• QR Code / Mobile landing page building CMS
• Mobile forms Builder
• Mobile surveys
• Mobile videos
• Mobile PDF file downloads
• Mobile image galleries
• QR Code scan analytics reporting
• QR Code high quality printing and merchandising

Clan Media has developed HyeDroid QR – a system to create manage and track your QR code advertising and marketing campaigns.

The screenshots below will give you a clearer understanding about the standard system and its features:

You can create, manage and track QR code based advertising campaigns. These campaigns can be active within a specific time period (start date and end date)

You can create and manage all your mobile landing page image libraries

Create and manage all your mobile landing page headers and page logo libraries

Create all your web forms, build surveys on the fly and link the surveys to your mobile landing pages

Preview all your web forms and select a page theme from a choice of six colors.

Manage all your you tube videos and link the videos to your mobile landing pages

Build and manage all your mobile landing pages choose a pre-set theme, build a mini mobile site very quickly

Create multiple trackable qr codes for each campaign based on media type and location. The media type is the product that you use to display the QR code (such as a laminated sign) and the location would be the area where the product is displayed (such as #No Elizabeth Street Sydney )

View live reports of the QR code scans by daily, weekly and monthly date range, location, campaign and media type. The system can also send you an email notification every time a QR code is scanned.

The example above is for a limousine booking form and mobile landing page. The system generates a unique QR code with an embeded link.Once the QR code is scanned the scan will be tracked and the user will be automatically taken to the relevant mobile landing page.

The example above is for monthly competitions. The system generates the related landing pages to watch a video and enter the competition for that month.

The QR code can be exported as a high quality PDF for merchandising printing and engraving on various products and a variety of surfaces.

An example of a laser engraved QR code on a thick wooden surface.